Interview Prep Sales and Marketing

Interview Prep Sales and MarketingInterview Prep Sales and MarketingInterview prep for sales and absatzwirtschaft candidates getting ready for to meet potential employers. If you work in sales or marketing, odds are good that youre notlage worrying up a storm the night before a big job interview. Selling your skills and experience to a new company? Figuring out what theyre looking for? Thats your thing. Youve got it down. And in many ways, you probably do.Sales people tend to have more control over their own destiny, said Art Romero, managing director of Academy Recruiting in Denver. If youre a good sales person and you generate revenue, its hard to ignore your value. But this doesnt mean that even the best sales and marketing gurus dont make mistakes in interviews. Recruiters have seen it all. Recruiters warn that, quite often, the resumes of sales and marketing professionals arent optimized for their current roles.The usual resume says that I sold to so-and-so or I worked here, and its pretty nondescript or average, said Greg Bennett, a recruiter at the Mergis Group in Cary, N.C. If youre in sales and youre not screaming about how successful you were, you probably werent beating the odds. What it should say is how much you sold and to whom and how much your percentage exceeded the quota. And you shouldnt lead off with your education its irrelevant to sales. I have got to know that you know how to sell.Sales and marketing folks are generally good at reading and persuading others. In fact, Jim Brown, president of Jim Brown Associates in San Francisco, said that hes gotten feedback that some of his candidates were almost too charming - and talked too much.I tell them, youve got two ears and one mouth so you should listen twice as much as you talk. Answer the questions that are asked of you, and dont go overboard, said Brown.Finally, it would seem unusual to remind someone in sales of their ABCs (Always Be Closing), but sometimes even the most marketable candida tes forget.You gotta remember, if youre interviewing for a sales job, one thing thats absolutely got to happen is that you ask for the order. Close the deal Brown said. The last thing you should say is that youre very interested and ask about the next step.

Cheap and Effective Advertising for Small Businesses

Cheap and Effective Advertising for Small BusinessesCheap and Effective Advertising for Small BusinessesSo, you have a small business or have been tasked to advertise for one. But unless youre working with a company like Apple, Honda, Coors, or FedEx, you wont have millions of dollars set aside for your advertising campaigns. Most small businesses and start-ups are lucky to have a few thousand dollars to make a splash, let alone a bankroll that could feed the third world. So, what little money you have needs to be spent wisely. Think smarter, and think laterally.You have to make the most out of the ad dollars you do have, no matter how limited you are. These cost-effective ways to advertise your business give you a variety of options to choose from, especially if youre on an ad budget die. Dont let the advertising game intimidate you. There are so many opportunities out there for you to advertise your company thatdoesntinvolve thousands of dollars. If youre willing to do a little leg work, youll save money and find the best, inexpensive way to advertise your company. And all of them will give you a great return on your investment CreatePodcast Ads Podcast ads are easy for you to create on your own, and podcast ad time is a very reasonable buy. If you can find a popular podcast thats related to the types of products and services your company sells, sponsoring that podcast may also be a good option for you to consider. Use Remnant Advertising Think of remnant advertising in the same way as cut-price gasthaus rooms from a site like Hotwire. You will get a hotel room in the city of your choosing, perhaps even on the date of your choosing, and with the stars you want. But, you wont know which hotel youre staying in, how far it is from the airport, and what the amenities are around it. Utilize Your Website to Advertise Your Business Many business owners think they only need a website if they sell products online. No matter what type of company you have, yo u NEED a website. Potential customers hit the Internet looking for companies in their local area. If your competitors online and youre not, guess who has the advantage. Build a website thats beneficial to customers, though. You want to make a positive, lasting impression and having a poorly built Web site is a terrible way to advertise your company. Post Your Commercials on YouTube If you do have a TV commercial, get more shelf life out of it without having to pay for more air time. YouTube is an often-overlooked advertising vehicle. It costs nothing to deutsche bundespost your commercial on the site, and you can promote it on your own Web site so customers in your area can watch your commercial(s) online. Create Flyers and Handbills Creating your own flyer to advertise your business is simple, inexpensive, and its a great way to generate buzz about your company. If you want to make your flyer an effective advertising tool, offer incentives or discounts to people who bring i n your flyer. It also gives you an informal way to track how many people are coming in just because they saw your flyer. Advertise on Cable Wait Before your eyes skip over this section, thinking its just for those who can afford aTV commercial, keep reading. You can advertise on cable through crawls, full-screen ads and above program listings. These alternative advertising methods are very affordable. Crawls can cost under $10 a day. Cross-Promote Your Business With Partners National companies partner every day because its an excellent ad tool to reach new customers and cut the advertising costs at the same time. But partnering isnt just for corporate giants. Going in with other businesses helps you save advertising money while increasing your exposure to customers. Produce a Quality Newsletter or Email A newsletter/email helps you keep in andeutung with your current customers and tap into a market of potential customers. Your newsletter shouldnt be used to send ads to y our customers, though. Use your newsletter to provide your customers with valuable information that makes you the company they remember when theyre ready to buy. Get on the Radio Dont ignore radio as a means of communication. Yes, times have changed, and it is not in the same league as it was 40 years ago. But, there are still millions of people out there listening to public radio, and ad space is cheaper than it has ever been. You can have the radio station create the ad for you (which can result in dubious quality ads), or you can hire an agency to do it for you. Theres always the option to do it yourself, too, and if you have a family-owned business with a friendly feel, your own voice can be a great selling tool. If Youre a Non-Profit, You Have Even More Options There are plenty of non-profit and not-for-profit advertising strategies and tactics that you can take advantage of. For a start, you can ask professionals to donate their services for free, or a reduced rate at the very least. There are special services available only to non-profits, such as Facebooks Donate Now button. And the Google Ad Grants program could award you $10,000 in free advertising if you qualify. Even if youre not a non-profit, consider partnering with one to spread the absolut about your business and their cause at the same time. Create a Challenge or Break a Record If youve ever watched a show like Man v. Food or Bizarre Foods, you will notice that a lot of the places visited by the host have something outrageous going for them. Its eating 50 hot wings in under 30 minutes or devouring a 7-pound burrito in an hour. A challenge can spread the word about your business for free, but this clever strategy is not just applicable to eateries. If you can get creative, you can apply it to your own business. Think of a way that you could challenge your customers to do something, and get their names on a board. Or win a prize. It will go viral if its good enough.

What to say to coworkers when you dont want to be around them

What to say to coworkers when you dont want to be around themWhat to say to coworkers when you dont want to be around themWhile you should always strive to do your best at work and build professional relationships with your coworkers, that doesnt mean you should give every minute of your workday over to other people.Heres how to make it clear that you sometimes need to be alone at work.How to get out of going to a meeting - within reasonIts entirely possible to get better at saying no.If you have way too many meetings on your calendar, but theres one that you can you think youre able to skip, you should tell the organizer that youll be working on a big project for a specified amount of time.But dont forget to offer to assist them with something else at another time.How to skip lunch with coworkersAlison Green, author of the Ask a Manager blog, answers a readers question in Inc. about how to get out of invitations to lunch dates with persistent coworkers and managers, for various rea sonsIf you say something that is essentially I dont want to spend time with you, you cant really avoid alienating people. So you need an answer thats about what you are doing with that time instead - an answer thats about doing X, rather thannotdoing Y. For instance, you could explain that youre running errands at lunch, or like to spend that time walking and decompressing, or that you usually read at lunch. And you have to say in a way that still sounds friendly. Theres a difference between No, I read at lunch and Oh, no thank you, I usually read at lunch, but thanks for asking me Green goes on to write that you should get lunch with your coworkers occasionally and what to do about meeting with the readers boss over lunch,among many other points.How to get out of an after-hours work engagementGreatist features advice from Diane Gottsman, etiquette expert and owner of The Protocol School of Texas, on what to do when youre excited about a spin class at 6 p.m., but your colleagues as k you out for happy hourThe solution Tell them, Sounds like fun, but Im going to take a pass tonight. I have a prior commitment, Gottsman says. That should be plenty, but working in close quarters can lead to follow-up questions. If they press you, tell them, I scheduled a workout tonight, and I will really feel schwimmbad if I skip the gym again Gottsman suggests. Remember You have to set your own priorities and respect them as well.However, the piece also offers advice on why you should attend networking events, what happens if you say no to colleagues requests many times, and more.We dont recommend that you skip out on opportunities to meet up with those you work with often - whether its a work or social setting - but its wise tocarve out more time for yourself when you can.